When is the Deadline?
The six-week application window opens Monday, July 10, 2023 and closes Sunday, August 20, 2023. The selected recipient will be contacted by the International Day of Charity on Tuesday, September 5, 2023.
Why a Pro Bono Program?
We launched the Pro Bono Booster Program to amplify the good work of a Canadian organization with an oversized commitment to injecting some good into the world. The Booster Program provides a small business, small charity, or small community in Canada with strategic planning, fundraising, or marketing services – free of charge.
How Will We Help?
This program is targeted towards small organizations with big ambitions. We believe that your size shouldn’t limit how much good you can create. Apply under the category that most suits your needs:
Content Creation: Helping you with your day to day marketing needs. This could include writing articles, setting up an e-newsletter, crafting marketing emails, or developing news releases.
Narrative Development: Helping you define your overall brand or organizational identity. This could include reworking the copy on your website, helping to restructure service or fundraising brochures, or guiding you into the world of thought leadership.
Strategic Advice: Helping you with long-term organizational planning. This could include providing feedback on your fundraising plan, conducting a communications audit, or helping you draft a social media marketing and engagement plan.
NOTE: This is not a exhaustive list. If the support you need is missing from the list of examples above, be sure to include details about it in your submission. If you’re selected, we can work together to get your organization the boost it needs.
Who Can Apply?
To qualify for the program, applicants must demonstrate a track record of positive community involvement and be:
• a small business with less than 10 employees;
• a non-profit organization with annual revenues below $50,000; or
• a small municipality with less than 10,000 residents.
We chose these types of organizations because, while they are often passed over for support, they actually represent a significant number of people across Canada. For example:
• Small businesses employ nearly 70% of private sector employees in Canada.
• 35% of Canadian charities operate on annual revenues of less than $50,000.
• 1 in 5 Canadians lives in a community of under 10,000 people.
While eligible organizations may be small, we want to help them become mighty. Supporting these organizations is our way of giving back to the Canadian communities that they serve.